Untitled

橘： ところで、ドコモが「BeeTV」をはじめたけど、どうですかね。新しいメディアが一番やってはいけないのは、古いメディアのソフトをコピペすることだと思うんだけど、そのまんまじゃないかな。

BeeTV

小： あぁ、中吊り広告で見たけれど危険な香が漂っているような…(笑)。新技術が出てきて、散見されるのはシャベルウェア。

どういう意味かといえば、A地点からB地点までの土をシャベルで運んだだけのコンテンツを意味します。慣れないコンテンツ・ビジネスに手を出すとき、高学歴な人が犯しがちなミスですね。「有名なこれ」と「人気のあるそれ」をもってきたら「皆Win-Winだ」とか、よく聞かされます…なるかよ(笑)！

橘： ならん、ならん!　どんなツールを使おうが、オリジナルなものを作る気概のない人間にメディアを任せたくないね。

“
— Vol. 2 通信と放送の融合とか (1)｜メディアレビュー・ジャパン (via tomozo) (via yteppei) (via yaruo) (via otsune) (via appbank)
Posted 2 years ago
146 notes
Source: tomozo
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